OK, why the inverted commas?
> 'writes'- some of the stuff isn't written - it is spoken or drawn.
> 'learning' - it is designed for people to pull rather than for a training department to push - in line with the 70:20:10 principle.
Rus writes bespoke content for curated knowledge management systems. He has done this for a major UK bank and a technology company. This requires a different skill set to writing 'normal' training material- it has to be very bitesize, targeted to solve the reader's problem and searchable. In short Just in time. Just enough. Just for me.
Rus creates 'whiteboard animations'- he has scripted, voiced-over and produced short films to effectively explain...
-performance management models
and numerous other messages.
Rus is one of the original Subject Matter Authors on Alchemy- he has written seven topics in the brilliant Alchemy format for subscribers to access at the point of need.